City is on the hook for looming minimum revenue requirements
Early to judge it a flop, but agree the marketing aside from Avelo on social has been lacking so far. Perhaps it will step up closer to booking time. Also hoping there's marketing happening on the other end -- "Salem" is not really a compelling destination on its own but when I'm visiting folks in other states I've heard several bring up wanting to tour Willamette Valley wine country. More affordable, less crowded Napa. But people need to know they can fly directly there for it to work.
Oh, and I also wonder how cargo service enters into these calculations. Is Avelo counting on Salem-, Burbank-, and LV-area businesses taking frequent advantage of their new air cargo service? And is air cargo service being advertised in any way to local businesses? (I realize this is much harder data to gather compared to their consumer-facing advertising. And that the answers are likely no and zero.)
I was surprised to see the contract with the city being all about per-round-trip costs, since it seems to me that many passengers will be using two one-way tickets, one on Avelo and the other on an airline providing PDX-based service) in order to meet their own scheduling requirements. It’s possible that a majority of passengers will partially use Avelo in this way.
I wonder if Avelo factors this into their minimum revenue requirements?